CBC with Jendi: Profitable Marketing Tools

Last week Jendi responded to my questions about why she wanted to be a blog intern. She also shared her biggest distractions during the day. I must admit, I share some of her same distractions, except mine are 7, 8 and 14! I really thought they’d be less distracting as they got older, but now, there’s no naptime!

After answering my questions, Jendi asked me this:

"What has been the most profitable marketing tool for you and your blog?"

Woah Jendi! Let’s go straight for the jugular, OK?!

Honestly, there’s no fabulous, sparkling nugget of wisdom and wealth for you in this answer. In fact, it might surprise you!

Here’s a few hints on my most profitable marketing tool:

• The marketing tool is already in your toolbox.
• It doesn’t cost a penny.
• Most people can’t master this tool so they skip it.

Are you stumped yet? OK, I won’t leave you in suspense any longer. The answer is…

PATIENCE and RESEARCH

Not a very sexy answer, huh? Sorry!

Honestly, think about it for a minute (Just think to yourself, don’t reply directly to me for all these questions). How much time and effort is put into the blogging posts you write? Sometimes a bit more thought and effort are put into them than the amount of time you wait to achieve a result, right? The result can be any number of things, depending on the purpose of your post. Maybe your expectation was blog interaction via comments or maybe it was something more complex such as making a sale on your new, improved super-deluxe time saving gadget.

Do you become irritated when you don’t receive your expected result immediately? Do you start changing your post? Do you resort to trying costly services and tactics to draw more traffic or attention to your post? Do you give up and decide everyone with an internet connection and a mouse must be on a personal mission to ignore you?

Why? Did you even give it time to be seen by a human eye other than your own? Did you? It’s so hard to sit and do nothing sometimes, isn’t it?

Don’t worry, you’ll get to do something as soon as you RESEARCH what went wrong or right and apply your changes to a new post. On the next post, try to exercise a little PATIENCE and you may be pleasantly surprise by the results! Then rinse, lather, repeat. Just like shampooing your hair!

Here’s my question for you, Jendi:

When shopping online, what aspects about a blog/website discourage you from making a purchase that you were considering? What do you wish more bloggers/online retailers would take into account for their shopping visitors?

Chele Neisler is your host for Moms Love Shopping. As a mother of three boys, Chele is happy to have Moms Love Shopping as an outlet and a connection to other women. Spending every moment with all males isn’t easy! Hosting the show also allows her the chance to return to her two first loves, shopping and chatting.